Ladies, gentlemen, and artificial intelligence entities, gather ‘round! Step right up to the greatest spectacle of the 21st century: the magical, bewildering, and occasionally unsettling world of marketing in the age of artificial intelligence. If you’ve ever felt like a bewildered tourist lost in the labyrinthine bazaars of Marrakech—except every vendor is shouting in acronyms and binary code—then take solace, for in this book you have found your compass.

If you’re holding this book, congratulations—you’ve managed to stay ahead in the game of marketing for so long that people probably whisper your name in hushed tones at networking events. You’ve mastered the fine art of launching campaigns, decoding consumer behavior, and probably even getting Facebook’s ever-elusive ad algorithm to listen to you. In short, you’re a marketing sorcerer with more experience under your belt than the average millennial has spent doomscrolling on their phone. But now, there’s a new kid on the block—and let’s face it, this kid isn’t just knocking at the door; it’s kicked it wide open, holding a laptop in one hand and a neural network in the other. Welcome to the world of Artificial Intelligence, my friend. Or as I like to call it: "The Marketing World’s Mid-Life Crisis."